Lacoste and advertising agency MNSTR have released this cute and entertaining video ad.
The spot celebrates 80 years anniversary of the Polo shirt. The brand offers an idea of the future shirt – you can change the color and style of your clothing in just one touch. The overall video with two guys and a girl having fun in the streets of Paris reminds Jean-Luc Godard’s „Band of Outsiders“.
The idea of digital clothing has also been introduced by Ballantine’s TshirtOS.