Wszystkie filmy oznaczone Społecznościowe - Strona 9
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Radjou: Changes in technology
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80%1,101 wyświetleńI think there have been other changes in the past, for example when the babyboomers entered the world of work. They also had their own aspirations. But I think we have never seen this confluence of multiple factors at the same time. In other words, the generational change is happening, that is one dimension; the globalization is another dimension, and the technology is the third dimension. What is happening, is unlike the past. In the past, you basically had only one change to deal with: maybe a generational shift. That's okay, but now it is three changes at the same time. There is a demographic change, the technological change, and the macro-economic change, which is the fact that the world is becoming more integrated, having all these emerging markets come to the world stage. These three changes never happened at the same time. This is why I think this is going to be the most disruptive of the globalization waves, because you have three factors affecting corporations at the same time: technology, demographics and economics.
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Traditional media - two waves of digitalization
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80%691 wyświetleńFor a lot of people that have been in the TV industry for the last 10, 15, 20 years, there was one first wave of digital change, which was really about more choice, and a little bit more control. And that first digital wave was about the digitisation of existing broadcast models; so it was about satellite television, cable television, and that introduced a huge amount of choice, and was a very seismic change to the industry. But it didn't change the paradigm of broadcasting, it didn't change the relationship to the audience; occasionally the audience had a little bit more control with, like; red button, interactive. But even then, they weren't really in control. The second wave, which we're kind of going into now, is the second digital wave, that's around the internet and IP, where actually the people who are your competitors are completely different, the value chain is completely different; it's around search, it's around context, and it's not around content, it's not about distribution; all of those things are changing, and that's a far more radical change. So that two-wave model was one that we were using internally to say to people, you know: There's actually two digital changes here, you know, what you've been getting your heads around with regard to satellite and Sky and all these companies, is completely different from the conversations we need to be having around Google and Apple and Microsoft and Sony and other players in those spaces. And it's also about the way that in that second change, users are very often the innovators and the disrupters, and your competitors sometimes, or collaborators, just as much as it might be large businesses. So that two-wave model was really a model that we used at the BBC to try and get people to understand exactly what we've been going through. And not necessarily just about technology, but more about how that technology changed our market, and how it changed our relationship with our audience.
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Public Market Technology Trends & How to Invest
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80%893 wyświetleńPrivately held technology companies are attracting a great deal of interest and rightfully so. In this interview, David Garrity, a frequent CNBC Technology Pundit and a Principal at GVA Research and a Managing Partner at Whitemarsh Capital, talks with Jason Behrens, the ACE Portal General Counsel, about private vs. public market trends in the tech space. Garrity covers market adaptations to the longer life cycle of private companies in the tech space. Specifically he addresses valuation concerns in the technology sector, emerging trends in fintech (financial technology), investment strategies in the private and public sector, the idea of strategic acquisitions, and how individual investors can participate in the early-stage returns of the tech space despite the longer private life-cycle of these companies.
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Weinberger: Humanness of network knowledge
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80%1,321 wyświetleńI'm hoping that it will help us make more effective decisions. The decision-making process that we have now is a very direct response to the problem that the people who make the decisions can't possibly know enough to make competent decisions. That's in fact how the structure of corporations was created right from the very beginning, from the invention of the corporation. It was designed explicitly as a way of filtering information up to the top, and filtering it at each step it gets reduced, and so you have somebody who is at the top of a corporation that's way larger than what anybody ever dreamed of in the 1860s, when corporations were invented to manage nationwide railroads, now they're managing corporations like GE, where the CEO is making decisions about the toaster division, the nuclear reactor division, the television news division, the pharmaceuticals, the investing division, an insane set of businesses, each with its own deep complexity, and one person at the top is supposed to be making decisions about all of them. There's nobody who can possibly know enough to make those decisions. You just can't. And so when we see things really scale up on the net, as we do with Wikipedia or some of the large collaborative projects like Linux and Debian and the like, the decision making changes, and rather than thinking, oh, we'll find one person who's smart enough to make decisions, no, we have a network, let's do this in a networked way. And what are networks good at? Well, if a decision can be kept local, the person who knows most about the thing is the person who is dealing with it every day, the local decision. And when it's too hard or has too many effects, then let's spread this out throughout the network through discussion and through argument, and let's come up with new ways, which are in fact being invented, that allow in some cases a vote, or in some cases require consensus. Or in the case of the IETF, which is responsible for much of the technology of the internet, they hum. At an IETF meeting, to signify assent, everybody hums. Why do they hum? Probably because it's a little quirky, we'll start with that, but also because you can't tell who's humming and who isn't, so people are more free to express their genuine feelings without feeling the social pressure to go one way or another. And also, it makes a really nice noise that expresses the consensus. Now I'm not saying this is the only way networks can make decisions, but when you have a new environment, a new network, a new infrastructure that can scale in a way the old can't, you do want to see innovative new ways of making decisions that take advantage of it.
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making people that are more than human
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80%1,613 wyświetleńWhen it comes to genocide, it's a sort of breeding. It's negative eugenics. You subtract the people you don't want. Who ‘you’ is, is up for question, but this has gone on throughout the ages, in the name of war, in the name of social hygiene. But no we have something where we can start to add. This is called positive eugenics. That's double good. Sounds like 1984, right? Double-good genics. Eu-eugenics. And positive eugenics means you are not taking away people that are less than human, you’re making people that are more than human. Extrahuman, superhuman. Adding genes to make superhumans implies that the people that are not superfit through technology will eventually die off, because they're not as fit. But it’s not as cruel as making them die. You just let them wilt away. So it’s a different kind of eugenics. It's posed like things like human enhancement, human optimisation, human advancement. I talked to a scientist who prefers not to be named and I said: ‘What do you think about human enhancement?’ And he said: ‘Well, we’re not going anywhere now.’ My feeling is that love, lust, abandon, have guided diversity for a long time, and to a great degree there is a movement in science, quietly or not so quietly, towards letting reason or rationality take over where love left of. So the rationalization of our heredity. And I’m not sure what I think about that. Actually, I trust lust. I trust lust more then reason myself. I would like a cure for AIDS, I would like a cure for diabetes, I would like a cure for cystic fibrosis and Fragile X. Gene therapy is working on it. But the places that I look at are gene therapy, fertility centres and human embryonic stem cell engineering, when these come together again. So this is something that got divided earlier in our history. Genetic engineering, animal husbandry and family planning were divided when eugenics supposedly fell apart. They're now coming back together, so we are animals, we are being husband and wife-ized, not just through family planning, but through genetic engineering. And it's happening at the hospital, during gene therapy trials with human subjects, it's happening in fertility centres, especially non-state sponsored fertility centres, and it’s happening, how do I say, the genes that put into human embryonic stem cells happen to be the genes that will also work with human embryos in fertility centres. So if we bring these three technologies together, we find that we are already working on ourselves. I know, because I talk to people. I’ll go to a hospital and I’ll talk to Recombinant Safety, in charge of human subjects in gene therapy, and I say: ‘What are you worried about? Are you worried about this thing going airborne?’ Because they put a virus in someone’s arm and try to cure their pancreatic cancer. And they say: ‘Well, we do quarantine people for a week. We’re afraid of viral shedding. If they get a clod and it’s similar to the adino virus that we knocked out and added our gene to, it’s weakened, but if it gets on a real cold it can go airborne. So we quarantine them. And we also tend to use women that are postmenopausal, but we ask them to take a birth control pill.’ They’re so scared that people are going to get pregnant during a gene therapy trial, because then a transgenic human would be born, which means the technology's there, but the public's not ready. And so they don't want to do anything to upset the apple cart right now. But I can tell you, science is always fifty years ahead and the technology is here, so there are little astronauts about three or four years old ready to go to Mars in ten years. They’re going to send them. So they already made those Mars travellers. No normal human can go on that Mars mission in 2018. So they're in.
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Key Take-Outs from PDAC 2016
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80%969 wyświetleńMore than 22,000 delegates from over 100 countries attended PDAC 2016, the world’s leading convention for those connected with mineral exploration. The four-day annual convention held in Toronto, Canada, is the event of choice for the world’s mineral industry. acQuire Technology Solutions hosted Booth 823 on the Trade Show floor. Featuring guest speaker presentations on technology connectivity, panel discussions about geoscientific information management topics and the latest GIM Suite release highlights, the acQuire booth was a hub of activity during the convention.
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Yowgii Indiegogo
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80%843 wyświetleńYowgii - The self filling dog water bowl. Technology never tasted so good. bestmadevideos.com Your Voice, Our Video. Promote your business or organization. Shooting videos and having fun all over the Pacific Northwest and beyond! Let us share your story with the world. We simply make the best videos around!
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Abell-model - customers, functions, technologies
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80%1,088 wyświetleńI was working as a consultant with a US-based company. They were in the semi-conductor manufacturing business - they made machinery, actually - and they were also in laboratory equipment and so on. I was part of a taskforce. I remember very well. I went every week to join this group of managers in Chicago. They were trying to figure out how to define their product and service line and their market. Everybody would go on about products and markets and they had long lists of products and long lists of markets. I wasn't happy. There was something that didn't quite add up in this way of looking at the world. I started to think about what was behind that. What were these products? They were only manifestations of something more fundamental and these were essentially three things. Which customers do you serve? How do you define your customer groups? How are they segmented? This was an important dimension. I understood right away that segmentation was really important in this story. Before you figured out which products, you'd better figure out which segments. So customer groups was one. And then, because of this semi-conductor manufacturing story, this particular company was suffering badly because they had one piece of the manufacturing line, but they didn't have other parts. The Japanese came to the market with a system. So I started to think it was about the functions you provide for the customer. This Japanese competitor was providing a set of functions. My company was providing one function and we were getting blown out of the water. The width of the functional definition of the business was really important. The third was, I was working at GE at the time, in the medical systems division, and there I was aware that they were in multiple technologies for imaging diagnostics. They were doing x-ray machines and they were getting into computerised tomography and MRI and all kinds of things. I thought that was interesting. Some companies just come to the business with one technology and others try to span all of the possible alternative technologies. This was the origin of these three dimensions. You define a business - at least in the horizontal, not the vertical - in terms of the customers you serve and how you segment the market in terms of the functions you provide and in terms of the technologies that you decide to cover. There are wide differences. I saw right away - and I looked in a lot of other businesses then - that you could understand how competition worked by understanding these different definitions. Some were narrow, narrow, narrow: very fine segmentation, only one or two functions, one technology. Other companies were wide, wide, wide. Some companies were wide in customers but narrow in functions. I started to understand why some were winners long-term. And this has lasted, I have to say. But the insight didn't come from sitting in a library, reading books. It came from getting out there with practitioners and trying to figure out what they were doing.
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Why Don’t More Women Pursue STEM Careers?
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80%1,026 wyświetleńMore women are pursuing educational degrees in science, technology, engineering, and math. However, that hasn't led to a significant increase in women in STEM leadership positions. In this 90-second video interview, Courtney Tanenbaum, senior researcher at the American Institutes for Research (AIR), explains why. For more information, visit AIR's website: air.org or twitter.com/Education_AIR.
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Meet Kyle Richards
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80%1,219 wyświetleńbriggsfreeman.com/associates/agent-profile.asp?profile=10148 Kyle Richards: WHAT I BRING TO YOU From working in politics and in fundraising through communications and marketing, I know how to sell. Now a member of the Briggs Freeman boutique firm, I network with top agents and colleagues to bring you high-level team work and opinion. I can lead the team to develop a strategic, results-oriented sales plan for you. Entrenched in the fiber of Dallas, I am a graduate of the St. Marks School of Texas and have lived in different neighborhoods. This gives me a cross section of knowledge for a broad contact base, and I can bring you the right buyer. Along with my tenacity and communications experience, I bring talent teamed with technology to sell your property in 2013. BACKGROUND THAT WORKS FOR YOU A Dallas native, I bring business savvy and communications acumen to my real estate clients. Before joining Briggs Freeman, I played a significant role in important civic and political campaigns. • My work in the political arena includes a re-election campaign for a north Dallas Congressman, and, later, the presidential campaign of Rudy Giuliani, for whom I led statewide fundraising events. I hosted the former Mayor of New York to Dallas on multiple occasions. • At the University of Denver, I focused on business and communications. • A desire to give back to the city where I grew up led me to raise funds for the non-profit Safer Dallas Better Dallas. We raised over $18 million to reach the needs of the Dallas Police Force. • At Reeds Public Relations Corporation, I led numerous civic campaigns. • Having grown up in Greenway Parks and Highland Park, I specialize in these areas as well as in north Dallas, where I went to St. Marks. “Kyle Richards worked endlessly to ensure our every need was satisfied in finding the perfect home. He made it seem as though we were his first priority, and he landed us a fabulous house at an amazing price. In the future, I intend to go back to Kyle and refer my friends and family.”
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Instagram
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81%1,363 wyświetleńWith technology continuing to develop, so is one's creativity. One example of this is the new app Instagram. ntTV's Sazan Barzani clicks in on how this app views life through different filters.
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Dr. Tony Coles CEO of Yumanity acceptance
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80%1,105 wyświetleńDr. Coles is the Chief Executive Officer and Founding Investor of Yumanity Therapeutics Inc. He was an honoree at the 2016 2nd Annual Culture Shifting Awards in Silicon Vally. The Awards is part of a Weekend of Technology, Innovation & Social Impact; an annual invite only two-day convening that takes place in Silicon Valley and New York. It includes a Saturday Social Innovation Think Tank and Sunday Culture Shift Awards. Guests consist of a curated group of influential people of color, accomplished C-Suite executives, entrepreneurs and thought leaders who are carefully selected to attend in order to collaborate and tap into the social currency, intellectual and financial capital among leaders of the new economy (“diverse elite”).
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98-368 Exam Questions & Practice Test Software
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67%1,604 wyświetleń98-368 Latest Exam Questions and Answers by:passcertification.com/98-368.html Microsoft Technology Associate 98-368 exam – Preparation Methodologies The students preparing for the Microsoft Technology Associate 98-368 exam usually make use of the following two preparation methods: ➲ Study Guides ➲ Video Tutorials The first method adopted by the students preparing for the Microsoft Technology Associate 98-368 exam is the use of study guides. Study guides are books that contain each Microsoft Technology Associate 98-368 exam topic discussed with excessive details and explanation. Thus, students find the study of the Microsoft Technology Associate 98-368 exam topics via study guides as boring and wearying. On the contrary, the students like to go for video tutorials – the second method adopted by them in the course of Microsoft Technology Associate 98-368 exam preparation. Video lessons are less painstaking to learn from as compared to the guides therefore they are preferred by the students. It is advised that students should use both the methods to reap their combined advantages. While preparing for the Microsoft Technology Associate 98-368 exam, students usually commit the blunder of not paying attention to practice tests. Statistics have shown time and again that the main cause of failure in the Microsoft Technology Associate 98-368 exam is not a bad preparation; rather, it is the anxiety that the students experience before appearing for the Microsoft Technology Associate 98-368 exam that causes them to fail. Students feel anxious because they have little or no idea of what they might be asked in the Microsoft Technology Associate 98-368 exam. It is incumbent on the students to give importance to practice exams if they want to get rid of anxiety- caused- failures. The importance of Microsoft Technology Associate 98-368 exam for candidates The utmost importance of Microsoft Technology Associate 98-368 exam for the candidates lies in the fact that these exam help candidates achieve a respectable job in their field of interest. This is the very reason why Microsoft Technology Associate 98-368 exam carry marvelous importance despite being difficult to clear and accomplish. Microsoft Technology Associate 98-368 exam preparation - guidelines ➭ It is obligatory for the candidates who are preparing for the Microsoft Technology Associate 98-368 exam, to be well acquainted with the exam syllabus. ➭ The candidates must also keep in mind that they can only ace the Microsoft Technology Associate 98-368 exam via persistent endeavors and profound practice. ➭ Internet research is also a tool that will prove to be useful in providing apposite preparation material for the Microsoft Technology Associate 98-368 exam. Choose a germane PassCertification While choosing the most germane PassCertification the candidates must select the one that contains the best preparation material and set of questions for the Microsoft Technology Associate 98-368 exam. A brief summary about this PassCertification This PassCertification incorporates wide-ranging, all-encompassing content that the candidates can easily comprehend. The PassCertification has pertinent Microsoft Technology Associate 98-368 exam material to offer the candidates for preparation. The PassCertification enables candidates to extensively practice and identify their skills and inefficiencies, by providing a replica of the Microsoft Technology Associate 98-368 exam. The layout of the PassCertification has been so fabulously designed by the Microsoft that it becomes enormously easy for the candidates to operate it. The candidates are autonomous to search any Microsoft Technology Associate 98-368 exam on the PassCertification. The PassCertification assists the candidates preparing for Microsoft Technology Associate 98-368 exam by allowing them to take advantage of all the current updates; as the PassCertification is recurrently updated. Also; ➭ In order to protect the customers’ bio-data, McAfee antivirus is used by the PassCertification.com ➭ The candidates are allowed to share their own experience with the PassCertification via commenting. They are also free to check the comments of customers who are already familiar with the PassCertification.com ➭ The customers are free to leave their feedback regarding the PassCertification.com The feedback provided by customers is then used by the PassCertification, if deemed appropriate, to make changes in the PassCertification.com ➭ The reason why the PassCertification replicates the Microsoft Technology Associate 98-368 exam for the candidates is to make certain that the PassCertification finally sold to them is typically the same as the one that they were marketed. The PassCertification’s additional offers ➭ The unsuccessful candidates of the Microsoft Technology Associate 98-368 exam are offered a reimbursement of the exam fee by the PassCertification contingent to whether t
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Embrace story - efficient design of simplicity
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80%908 wyświetleńIt's certainly about efficiency. I know that the concept of putting a sleeping bag, I mean sleeping bags exist now. And having seen many of the prototypes for the 'Embrace Sleeping Bag' and their incubator product, I'd hesitate to call a lot of what they did 'simple'. Because they did do a lot of work but there's a certain elegance and sort of efficiency in saying: 'Okay, maybe a simple solution or a simple approach can lead us to a more incisive sort of attack at the problem and we can leverage kind of existing technology, you know. What is a sleeping bag? We know how to sell these things, we're not reinventing a process.' And then I think that's where the design subtleties can come in like, the sleeping bag itself has sort of an insulation material in it, that can be heated up or cooled down so there's certain material science issues that are particular to that solution. But, the concept can be approached, sort by a way of simplicity and sort of a certain elegance
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TechnoVision 2007 - accumulation of disruption
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80%642 wyświetleńIn a sense, you can look at what we were saying about technology at the time, as being in a sense clairvoyant, and in a sense insufficient. For example, we said that the infrastructure of companies and organizations should become not the infra- but the info-structure, because the infrastructure carries more and more real information. And we also called it the invisible info-structure, because we were anticipating that infrastructure being invisible to us, as individual users, the goal must be for companies to have an infrastructure which is equally invisible. So we saw that coming, but we didn't anticipate the extraordinary form it has taken in clouds. So that's an example of right expectation, but happening in a different way. Another thing is... For example, we had already the expectation at the time, and actually some of us had it for quite a longer time, that processes had to become more adaptive, because there is no adaptive enterprise if processes are not adaptive. So we called this area of technology Process-on-the-Fly. And it's extraordinary to see that in the first two or three years of working on the Agora with our clients, there were practically no musts for this technology. And suddenly, I would say 2-2,5 years ago, it has exploded. And Process-on-the-Fly has become one of the major areas of focus for our clients. So that's something which we saw, but we were in that sense maybe a little bit too early with that. Now it has become extremely important.
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Pitchers Helmet
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80%1,564 wyświetleńSoftballJunk.com – The Worth Pitchers Helmet – goo.gl/AzMuq This mask and helmet combo is great for both slowpitch and fastpitch players looking to take away the disadvantage of being only a short distance away from the batter. When you feel like you are more protected you can be more aggressive. Designed for Adult softball pitchers or players needing extra head protection. Molded helmet design for enhanced style and impact performance. Strategically placed vents allow air to flow through the helmet and help keep you cool. Dial adjustable ring fit system is the adjustable strap for superior fit and comfort One size fits most. The lightweight, aluminum cage makes this mask durable while at the same time giving the ultimate protection. Price: $69.95 – You can purchase the Worth Pitchers Helmet on the web at goo.gl/AzMuq , or call 817-303-6620. Softball Stuff is sponsored by: tinyurl.com/WorthFPTV Worth's fastpitch gear is specifically designed for the female athlete to take your play to the next level. Worth's Made in USA patented 454 LEGIT technology extends the sweetspot two inches in BOTH directions, giving the player the largest sweetspot in the industry. Slugger.com – Swing the technology that’s dominating the Fastpitch game at every level of play, from youth to the NCAA championships to the world stage – Louisville Slugger, the hardest hitting name in sports. EliteFastpitch.com/ one of the largest, and most successful pitching schools in the USA, training Windmill Pitchers from eight and up. SoftballJunk.com/ The best place online to buy softball equipment, and the original fastpitch softball store on the Internet. Markwort.com/ “Sporting Goods for your sporting life” SportsDecorating.com/ Where the true sport fans decorate their homes. Feel free to email comments to Gary@Fastpitch.TV, or use our call in line 209-Softbal. Fastpitch TV Resources: Twitter.com/FastpitchTV Follow The Fastpitch TV Show on Twitter. Facebook.com/FastpitchTV Become a fan of the Fastpitch TV Show on Facebook. App.Fastpitch.TV/ Find our iPhone, and iPad apps on iTunes. Sub.Fastpitch.TV/ Have future episodes sent to you by Email. Currents.Fastpitch.TV/ Follow us on your iPhone, iPad, or Android phone with the free Google Currents App. Donate.Fastpitch.TV/ If you like the show consider helping by donating. Gplus.Fastpitch.TV/ Find us on Google Plus. fastpitch.tv/forum/ Join in on the conversation at our forum. YouTube.com/Fastpitch.TV You can subscribe to our show on You Tube. This content is provided with a Creative Commons Share-Alike License. Feel free to use this content, so long as you give credit to Gary Leland, of Fastpitch.TV and link to Fastpitch.TV/ Gary leland is a new media producer of fastpitch softball. information. For advertising information send him an email to Gary@Fastpitch.TV, or visit his personal website site at GaryLeland.com/ for more information on Gary.
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Snowden: Scientific use of narratives
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80%796 wyświetleńWe make a strong distinction between the organizational storytelling movement and the scientific use of narrative. And there are several reasons for that. One is, I'm very concerned about some of the ethics of organizational storytelling. But I'm also concerned about the effectiveness. In day-to-day life people don't tell stories. What they do is, they exchange anecdotes, it's small and fragmented and it's the water cooler conversation that counts. Now, lots of us now use the phrase 'homo narrans' rather than 'homo sapiens'. We're the storytelling apes. And it turns out narrative is key to our evolutionary history, because we were the first animals to actually construct metaphorical based languages, as a result of which we can swap knowledge through stories. So we're not dependent on imitation of parents or evolution to achieve change. That's how human intelligence goes through an exponential growth. Round about 200,000 years ago, when language comes in, all of a sudden the human race moves from being a minor to a major player in that sort of sense. So the way we make decisions is actually through micro-narratives. So if you look at the cultural difference between the US and Europe... I got into trouble in the States last year for upsetting a whole bunch of Democrats by saying: Look, from a UK perspective you guys are the left wing of our right-wing party and the Republican ones are the right wing of our right-wing party. You haven't got a liberal party, you haven't got a labour party, you haven't got a socialist party, because you wiped them out in the 1920s, and you haven't got any communist party. So you're working with a very narrow range. And the reason is not genetic, because we have the same genetic history. The reason is, the dominant narratives of the society in which you grew up constrain the way you see the world. So some of the work I do for the American government, for example, is actually to get to see the world from other perspectives. And you do that by mapping the micro-narratives of those cultures. So it's the narratives of the water cooler, the supermarket queue, the social club, it's the day-to-day narratives of people already in existence which actually give you a new research tool. So our approach is quite simple. We get people to tell their stories. That's not difficult to do. We use school children as field ethnographers, we create websites. We did one recently for Philips Lighting, for example, where we gathered stories about people's gardens. And basically one euro was given for every story to a tree planting trust. That got a huge amount of material very quickly. So it's not difficult. But the key thing is, people interpret their own narrative. So we don't have academics or computers interpreting it. We create a structure based on the field we're working in, maybe a geometric or a graphical shape. We've got one running in Australia, for example, where we got a snake, because that's the one common image in aboriginal legends, and children place their story on the snake to indicate where it sits in their life journey, and then they can change the colour or the size of the scales. In Europe we use a lot of triangles with three qualities on them. So, for example, if I'm doing an audit on leadership, I might gather stories about leadership or even get people to identify a YouTube video which indicates the leadership culture in their company. We're doing one of those at the moment and Monty Python and The Office are featuring highly. But then they place it, for example, on a triangle, which has labels 'altruistic', 'assertive', 'analytical', which are three qualities of leadership. We don't say what's a good leader or a bad leader. Where would you place it on that? Now, of course, for every triangle, and we might use eight or nine in the project, we get three 0 to 100 percent scales. So what we've got is quantitative data generated by the originators of the story, which always links back in with the original narrative. Now that's powerful, because what you've got is a qualitative and quantitative technique in one. Now, a lot of social science researchers don't get this because they're used to inductive processes. This, to use the language of philosophy, is an abductive process. It's using technology to support the human ability to have hunches or insights and then test them for coherence.
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HOUSE Groups Promo Video
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80%903 wyświetleńHOUSE Groups are a vital part of VISION City Church. HOUSE Groups are a midweek study in which we gather in different locations, but share the same teaching and discussion questions. Pastor Garid teaches from each location live on a rotation, and broadcasts interactively with the other locations using Google Chromebox for Meetings technology. You've probably never seen a home group like this!
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Google Engage for Agencies 2012
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80%1,221 wyświetleńPublished on 12 Nov 2012 by Yunus Daniel Biren Presenters: Vytautas Kubilius Darko Dujic John Looney Karl Pae Asaf Paz and Mickey Lerner (WebSEM) Peter McAvoy Karl Ryan and Global Expansion Team Olga Pavliuk Wendy Hoeveler Alexander Alexey Petrov Organizing Committee: Laura Krasovska Karl Pae Regimantas Urbanas Adam Gorniak Vytautas Kubilius Produced and Directed by Yunus Daniel Biren Music by Andrew Potterton © Google Inc™
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5. Linda Boff, GE, talks about brand relevancy
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80%846 wyświetleńSo as we think about brand relevancy, which is incredibly important to a company that's 135 years old: How do you stay relevant, how do you stay relevant and current today? We find that content is a way that, it's kind of our secret weapon, if you will, and as a brand that understands itself, that feels a great sort of mission passion around what we do, using technology to have an impact and health and energy and transportation, we find that we can actually move brand sentiment and be incredibly relevant by telling our story our way, and that's leaning very hard into the best kind of content tools that are out there, and sometimes that's longform, sometimes that's video, sometimes it's animated gifs, sometimes it's 6 second videos, and sometimes it's much, much longer. But content affords us the opportunity to, as a sort of venerable brand, to be accessible, to be human, to be relevant, and to do it in a tonality that feels like us--we know our brand so well, so we try hard to translate that in ways that will appeal to others.
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Mom’s share their experiences with Paul Kinsey
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80%1,095 wyświetleńdrpaulkinsey.com/ Paul J Kinsey DDS is the leading dental services provider in Severna Park, Millersville, Arnold, Annapolis and surrounding areas the practice phone number is 410-544-4012. Dr. Kinsey specializes in Cosmetic and Family dentistry, and offers a spacious and comfortable facility conveniently located at 515 Benfield Road in Severna Park. Appointments can be made for the whole family. Paul's new office facility features covered parking and is accessible, open, and friendly, featuring the latest in state of the art dental technology. For further information about the many services offered by Dr. Kinsey visit this site: severnaparkdental.com
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Intervista a Paolo Rosa - Estratto
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80%817 wyświetleńThe 11th December 2012 I had the pleasure and the honor to interview Paolo Rosa, co - founder of Studio Azzurro with Leonardo Sangiorgi and Fabio Cirifino. At that time, I was an intern at Studio Azzurro and this interview was definitely an important moment of confrontation, emotion and great training for me. The long interview is entirely contained in writing form within my Master Degree’thesis "Interattività e Narrazione nel Museo dell’Acqua di Siena." Here, a video extract in remembrance of that wonderful experience. To my question: “What were the most significant episodes in the research on video- installations?”, Paolo Rosa replied: “The use of the video – projections. Up to a certain period, this wasn’t possible because of the projectors that were extremely bulky, uncomfortable and very expensive objects. When, in the early '90s, this technology was miniaturized and its use rendered much more easy, it seemed to us to break the monitor’s glass box. It 's like when you see something behind a crystal for a long long time and, at some point, you give a pickaxe to the crystal and a flow comes out, finally free...as if you had unleashed the image that was still there, artificially compressed in the box”.
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Mark Chavez
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80%1,261 wyświetleńDecapoda (decapoda.cz) is a company established in April 2011 in response to a starved market for truly fresh shrimp in Central Europe, and a global industry which is currently undergoing dramatic changes in how it supplies shrimp on a global and local level. Mark Chavez is former director at Honeywell Process Solutions who specialized in leading and implementing technology to drive business process and organizational efficiencies across multiple functions, business units and geographies. He spent more than 15 years in Honeywell leading large scale project implementations with a focus on project management, change management, business process improvement and technology management. Mark has lived and worked in Europe for nearly 10 years and makes his home in the Czech Republic. Mark is supported by a team of industry leaders and researchers from the aquaculture and indoor super intensive shrimp farming industry.
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KlearHealth
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80%1,139 wyświetleńKlearHealth - How It Works Video.
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First Aid Course for Paragliders - Impressions
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80%750 wyświetleńOrganized by our paragliding club together with Alain Zoller and the REGA , these are fragments of a new course targeted at paragliders. Unfortunately we have a higher risk than others to be confronted with an emergency situation. This course focused on what we can do to help in the first 20 minutes (i.e. before the paramedics arrive). It turns out this is mostly chest compressions (en.wikipedia.org/wiki/Cardiopulmonary_resuscitation). We ended with a short course in how the REGA works and got to call in a helicopter. Impressive when it lands just 15 m away from you. A big thanks to Elo and Daniel for putting this together.
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Social Viral Marketing Solutions
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80%1,021 wyświetleńZ Promotions specializes in online promotions connecting brand owners with social influencers. We have built a network of facebook groups and twitter accounts that allows us to reach out to more than 5,000,000 users. This network allows us to connect with the webs most talented content creators, bloggers, technology developers and social media stars. Our connections have helped to launch dozens of successful businesses, websites, apps, and crowdfunding campaigns. We specialize in CrowdFunding campaigns but can promote a variety of other products such as: websites, youtube videos, ebooks, mobile apps, soundcloud music, and any other business or personal messages.
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Interview Format Example
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80%923 wyświetleńWelcome to BIZWestMichigan.com! This is an example of the interview format we will utilize for our interviews whenever possible. The good news is that the technology is out there for us to do this... The bad news, we are still working out a couple of technical issues... Soooo, stay tuned for our interviews!
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Hoodie give away at the BT Young Scientist
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80%1,194 wyświetleńPaul gives away a TRTÉ hoodie to a fan at the BT Young Scientist and Technology exhibition on Friday Jan 13
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All About Qat
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81%1,404 wyświetleńA film All About Qat made by students from Lilian Baylis Technology School.
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Thermo Blaze Batting Gloves
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80%1,429 wyświetleńSoftballJunk.com – A quick review of the Mizuno Thermo Blaze Batting Gloves. – goo.gl/ajaw The Mizuno breath Thermo Blaze batting gloves are great to use in the cold weather. Not only are these gloves good for the players but they are also great for coaches, they are even thin enough to be able to write with them on. Say goodbye to freezxing fingertips! The ultimate cold weather batting glove utilizing top materials to keep your hands warm – Breath Thermo fabric wicks perspiration and returns it in the form of heat – Fleece fabric provides added layer for warmth in cold conditions – Top quality leather palm for great feel Compression molded neoprene wristband for comfort and feel – Mizuno’s 3-D logo application. Price: $29.95 – You can purchase the Mizuno Thermo Blaze Batting Gloves on the web at goo.gl/ajaw , or call 817-303-6620. Softball Stuff is sponsored by: tinyurl.com/WorthFPTV Worth's fastpitch gear is specifically designed for the female athlete to take your play to the next level. Worth's Made in USA patented 454 LEGIT technology extends the sweetspot two inches in BOTH directions, giving the player the largest sweetspot in the industry. Slugger.com – Swing the technology that’s dominating the Fastpitch game at every level of play, from youth to the NCAA championships to the world stage – Louisville Slugger, the hardest hitting name in sports. EliteFastpitch.com/ one of the largest, and most successful pitching schools in the USA, training Windmill Pitchers from eight and up. SoftballJunk.com/ The best place online to buy softball equipment, and the original fastpitch softball store on the Internet. Markwort.com/ “Sporting Goods for your sporting life” SportsDecorating.com/ Where the true sport fans decorate their homes. Feel free to email comments to Gary@Fastpitch.TV, or use our call in line 209-Softbal. Fastpitch TV Resources: Twitter.com/FastpitchTV Follow The Fastpitch TV Show on Twitter. Facebook.com/FastpitchTV Become a fan of the Fastpitch TV Show on Facebook. App.Fastpitch.TV/ Find our iPhone, and iPad apps on iTunes. Sub.Fastpitch.TV/ Have future episodes sent to you by Email. Currents.Fastpitch.TV/ Follow us on your iPhone, iPad, or Android phone with the free Google Currents App. Donate.Fastpitch.TV/ If you like the show consider helping by donating. Gplus.Fastpitch.TV/ Find us on Google Plus. fastpitch.tv/forum/ Join in on the conversation at our forum. YouTube.com/Fastpitch.TV You can subscribe to our show on You Tube. This content is provided with a Creative Commons Share-Alike License. Feel free to use this content, so long as you give credit to Gary Leland, of Fastpitch.TV and link to Fastpitch.TV/ Gary leland is a new media producer of fastpitch softball. information. For advertising information send him an email to Gary@Fastpitch.TV, or visit his personal website site at GaryLeland.com/ for more information on Gary.
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Mobile payments for Africa and beyond
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80%864 wyświetleńI see Bill Gates blog mentions the statistic that financial services of any kind have been available to only 10 percent of the 2.5 billion people who live on less than $2 per day. And just as the Bill & Melinda Gates foundation is looking to empower people through trade rather than aid, I was struck by the recent article by Eric Schmidt on Google's focus for the coming period. That's useful because I never hear anything from the other parts of the company who categorically will not speculate. The article is here hbr.org/web/extras/hbr-agenda-2011/eric-schmidt . So with the second point in mind, (Google and Money transactions) have a look at this award winning start-up who are using mobile technology to make secure payments at retail outlets in developing countries. Skype founders talked about developments in this direction at the 2009 Leweb. But I got the impression Tagattitude was a lot further. Watch the demo and see if you agree. They have great technology, but need help with new brand names. May be it works in French. tagattitude.fr
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Bridgeport Computer Fair
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80%1,091 wyświetleńBAYM educates youth in the area on computer repair and services held it's 2nd Annual Technology Fair at it's home at 506 Logan Street. For more information on repair service or schooling, contact them at BAYM.org
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Announcing A New Endeavour
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80%733 wyświetleńMatt Dusenbury invites you to follow him from behind the scenes as he launches a new project for ANewAtlantis. He is working on a news article, but wants to turn it into something more. The article focuses on those who are impoverished in London, Ontario, and how some have turned to artistic expression as a way of connecting with the community. Instead of merely turning out a sole printed piece, however, the story will be expanded, to showcase the writing process, and the writer - to tell the story about the story. The title? "Dry Throats Unite" Dry Throats Unite has dual goals. First, to show what is involved in turning a single idea into an in-depth news article about a segment of the city. Using tweets, updates, and blog posts, you'll be able to see how this project unfolds, from start to finish, culminating in a published news article. But on a deeper level, Dry Throats Unite is about exploring small-scale, local journalism, and how 21st century technology can be used to help storytellers broadcast the world around them. A pen, a pad, a microphone, or a paintbrush - everyone has their stories to tell. This is Dry Throats Unite.
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Calypso Interview
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80%799 wyświetleńInterview with Vernon Lomax, Marketing Collateral Manager at Calypso Technology, about his experiences with Cloudwords.
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Phishing Interview
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80%820 wyświetleńHow do we combat people for getting are email address and find ways to become safer users of the internet. Joseph Campbell from ITS(Information Technology Services) share some insights on the issue of Phishing.
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RWSCC Open House Promo
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80%1,052 wyświetleńVisit our upcoming Open House April 25th, 3:00 to 7:00 PM Free Food and Drink - Raffel Drawing for a TV or a Blu-Ray Player - Try our Green Screen Technology - Equipment Demonstrations - Studio, Facility & Mobil Production Truck Tours - Q & A Sessions - Meet the RWSCC Staff - Network with Community Media Producers - Sign Up for Production Classes - and Much More.
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Smart agricultural practice to sustain the worl
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80%825 wyświetleńAgriculture is phenomenally important. We have seven billion people. We're heading towards nine, maybe ten billion people. And even more than that, as people become richer, which they are around the world - and I think it's a wonderful thing to have the quality of life, which tends to correlate to some extent with what they can earn, go up for people around the world - they demand a lot more food. More than a billion people have massively substandard diets which keeps them from being able to live a full life and develop their potential. Another billion people have substandard diets which basically make them constantly hungry and so on and interferes. We have to provide those people with an equitable supply of food if we want the world to be stable. We know that low food leads to conflict, to rebellion and so on. We've seen it in some nations recently around the world. It's really our moral obligation as well as frankly a wise thing for us to do to have a better and more equitable food supply around the world. There are ways we can do that that are much better than what we are doing right now. It's going to be unavoidable that we're going to have to have intensive agricultural practices, but there are ways they can remain intensive and high-yielding to have lower yields. For instance, in the European Union in the early 1990s a rule was passed that restricted the amount of nitrogen fertiliser that could be applied to crops. Frankly, Europe and the United States and Japan and other richer countries were overapplying fertilisers, applying it at a rate where the yield goes up like this and then it levels off. Then there's a slight bit of an increase here and you add a bit more nitrogen and the farmers are way out over here, when they could have had a little bit less and gotten almost the same yield. And so that sort of pushed in that direction. But other technology keeps increasing in agriculture. In Europe what happened was yields were going up as the Europeans added more and more nitrogen. Then suddenly around 1995 or so, yields kept going up but they applied less and less nitrogen. The yields are now about 25 percent higher than they were when the nitrogen rules came into effect and the nitrogen use is about 20 percent lower. We're going to have to help the really poor nations in the world right now, who have a lot of land that has been cleared, land that if it keeps being farmed the way it is, gives yields that are one fifth and even one tenth of what they could be. We're going to have to help them become more productive and to adopt the wisest part of our modern agricultural practices, because those yields could be up almost at what they are in Europe and the United States without having massive overuse of fertiliser and so on. The thing is if we don't do that, to feed nine billion people the diets they're going to demand when they become richer we're going to have to cut down and destroy the vast majority of the reserves of biological diversity around the world. We're going to need about a billion more hectares of land. That's a land mass the size of the United States plus Western Europe combined. That amount of land cleared around the world and land left to be cleared that's good for agriculture, is rain forests in the tropics and savannahs in the tropics. This is the massive reservoir of the earth's biological diversity and if we don't find a more efficient and environmentally better way to feed the people of the world, they will have to clear that land on their own to feed themselves. There are ways. When you've looked at the numbers, there are ways that we can have a wise increase in intensification of agriculture, not the level that we practised it, that really gives us sort of an optimal solution. The people in the poor nations of the world can feed themselves and they will actually have extra food to export to start a viable economy in their own nations. To export to China, to India, to Malaysia and other countries which are growing so quickly they won't be able to feed themselves in the long term. And in doing so they could do it in a way, if we can help them understand the wisdom of this and adopt the wisdom ourselves, which we have to do, that they can give us a world fifty years from now in which we have the same amount of land and natures we have right now. We might even be able to restore some extra land back into nature and we can have an equitable supply of food around the world.
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increasing Biological Capacity
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80%766 wyświetleńHuman enhancement is the idea that we can increase some of our basic biological capacities using technological or scientific means. The idea of increasing our capacities is an old one, of course we do it all the time with education, exercise and so forth. But, what's new now is that we might at least vaguely foresee our scanning the capability to apply science and technology directly to the human body. Perhaps we could learn to extend the healthy human lifespan by slowing down the aging process in the future, or we could maybe learn to increase our cognitive capacity through genetic engineering or our ability to concentrate through some drug or mental energy, maybe through some pharmacological intervention. So I think cognitive enhancements and health span extension would be two of the more exciting ones. You can also matter things that would work on our emotions and personality, I think there are certain risks involved in that. And, of course, cosmetic enhancements which are very popular, but I think basically a zero sum game just like athletic enhancements in competitive athletes. There is a kind of no net game if everybody runs one tenth of a second faster or if everybody has, like, one great whiter teeth I don't think on the net it has been progress. It's like, it might be good for the individual. So I think that making our life spans longer and better, and probably increasing our cognition, would be not good.
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Information enabling complex behavior
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80%1,145 wyświetleńUsing information processing and by that I mean being able to take input in and being able to treat it as information in some kind of automated way and be able to have some memory to manage it, I think that combination of things allows things to have behaviours and allows things to have much more complex behaviours than we were capable of before. What I mean by that is that we can now make it much more easy to create reactive systems that react in a much more sophisticated way than before. One example that I give is between all the electronics that's in a modern car versus pre-electronic cars. Pre-electronic cars, which is a very recent technology, but pre-electronic cars had to embody all of the knowledge of thermodynamics that the engineers had within these really elaborate and very clever but very difficult to create and kind of rigid metal structures. The carburettor is this beautiful example of like forty little hacks around the idea of how to put fuel and air together in just the right way in just the right circumstances. It's essentially a set of algorithms around people’s understanding of the kind of thermodynamics and the kind of fluid dynamics of air and fuel put into these little pieces of metal that move around. No we can actually embody that kind of knowledge much more directly. We can now essentially say, okay, we have a sensor, and the sensor says when the temperature is this, this is how much fuel we need to add to this much air, and we have these specific actuators that have sensor feedback, so we can now put those things together. And if we want to change that behaviour, we now have the ability to essentially change the programming without having to reengineer the whole thing. I think those kinds of behaviours we're already seeing. We're already seeing those kinds of things in the world around us. You wave your transit card and it beeps in the tram. There's a very sophisticated set of behaviours that are happening there. Because it can also not be working and give some kind of information to something else, or do all kind of things that would have been virtually impossible to do before. People have done all kinds of amazing things without this technology, but it's just so much easier to do a lot of this kind of information-based stuff with it.
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Squarespace Campaign: Jeff Bridges’ Sleeping Tapes
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80%874 wyświetleńSquarespace and advertising agency Wieden & Kennedy from New York have released this hysterical campaign. The Super Bowl commercial feature our favorite actor Jeff Bridges. He is just about enough to make it a great spot, right?! In it he is hunting for calming sounds, so that he could create a personal Sleeping Tape. One can buy the album on an official website – all proceeds will go to “Share Our Strength’s No Kid Hungry” campaign. Watch this amusing ad and have a good laugh.
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How to Build A Squarespace Website: Jeff Bridges
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80%1,004 wyświetleńSquarespace and advertising agency Wieden & Kennedy from New York have released this hysterical campaign. The Super Bowl commercial feature our favorite actor Jeff Bridges. He is just about enough to make it a great spot, right?! In it he is hunting for calming sounds, so that he could create a personal Sleeping Tape. One can buy the album on an official website – all proceeds will go to “Share Our Strength’s No Kid Hungry” campaign. Watch this amusing ad and have a good laugh.
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Wix Commercial: Easy with Brett Favre
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80%926 wyświetleńWix and advertising agency Committee LA have released this online hit recently. The spot feature football star Brett Favre, who is retired and does something entirely different now. Today he runs a small business and sells meets. However he needs a little help with that. A right website will ensure a straight way to success. Well, hopefully. Watch the video and have a good laugh.
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Goel: Appropriation of technology
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80%786 wyświetleńWe should be aware and responsible as global citizens about... I think science or technology is neither good nor bad. It's a tool. It’s the consciousness with which we as human beings use it that determines whether it's used for good or for bad. A good example is nuclear technology. Nuclear technology by itself is neutral. We can use it to save our planet from an energy crisis or we can use it to destroy our planet, and the choice is really up to us. I think it puts a heightened responsibility on scientists, technologists, innovators, business leaders, global thought leaders, politicians, humanitarians, on everybody, to really think through, not just the science or technology, but the entire deployment and the entire development of that and how you bring it to the people. That’s partly the inspiration behind what I did in Nanobiosym with the three different levels. One is the science and technology creation, which is pure science and technology for the fun of it. Or not for the fun of it, but for the inspiration of what they can do. The second is at the business level. We can also help to open, for example, financial paradigms, if you will, where you can actually help people, you can make a product available at lower cost, cheaper, and cut your own profit margins so more people in the world can benefit from it. So the sort of bottom-of-the-pyramid high-volume kind of markets. That’s kind of opening a new kind of thinking even in the for-profit sector. And then at the global level, partnering with governments, NGOs and stuff to try to get them to deploy these technologies in a way that's beneficial for humanity rather than vice versa. So doing that early on, engaging people in this innovation, in this advent of these new technologies, so that they're stakeholders, not just in the technology, but in the deployment and how it's brought to the world.
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Margalit: Issues of privacy
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80%792 wyświetleńYou raise a serious problem, namely that you see the private public, given the new technology. Can you, can we sustain privacy in the long run with new technology? Because first of all privacy to a large extend was due to rising of the standard of living. Families, households lived all together. Children and parents and servants and also animals lived together. There was very little room for privacy in terms of private rooms, for example. It was in the rise of the standard of living, of making privacy really private. And the point is whether now the idea of privacy is eroding because of penetrating visible... too much information, too easy access. This may be so. This may be so and as I said we really don’t know what it is. We really don’t know what it is, I think. So there are two options. One option is saying: Look, there is nothing to fear, it will be a transparent society. You have it in Holland. There was the whole ideology, especially in the northern part, of open windows, windows without curtains. There is nothing to hide. Even prostitutes were exposed in those windows. Which shocked the whole world, no one believed how come that people have no curtains to cover the inside. There is sort of this Calvinist idea that there is nothing to hide, it will an open society, a transparent society with nothing to hide. You speak your mind, you’ll be blunt. And there is no information... If you are mentally ill at a certain point, there is nothing to be ashamed of whether you are. With other disease also, aids or whatever, there is nothing to hide. Another intuition is that the whole civilisation, our civilisation depends on the distinction between the private and the public. And that intimacy, friendship, really meaningful relation depends on that you don’t disperse all this information to all but you share it with people that you care about and they care about you. And concealment and lack of transparency is crucial for the most meaningful relation. I tend to side with the second idea. I’m afraid of the transparent society. I don’t even know what it means. But we may be forced into a more and more transparent society. So politics is basically saying: No transparency of government. (But) that’s the way of the future. You won’t be able to hide secrets because it will be transparent. And you may say: Well, it affects politics very seriously because the mystique... First of all you demystify politics. Politicians look ridiculous if you know really what they talk (about) among themselves. They look even more ridiculous than they are. You cannot imagine the great deeds of politicians with the thought of transparency. You need cunning, you need strategy. And the other thing is, no, they should be totally comfortable, we elected them and we have to know everything about them. But I think that Assange with Wikileaks will affect politics. What came out now is not terribly important, because diplomats are not terribly important in this world. And it wasn’t a high level decision, it was simply more gossipy stuff. But eventually I believe that politics will be exposed to such a degree that they will be transparent, but they will be forced to be transparent. But whether you want it on the personal level, that I think is dangerous. That I think is bad. Where you think that politics should be transparent, personal relations should not be transparent. Or not totally transparent.
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Weiler: Putting the mass back into media
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80%1,260 wyświetleńIt’s really about the fact that the audience now can take control of certain aspects. And that across all industries is creating major disruption, you know, which is fueled, you know, primarily by advancements in technology. So I think that phrase ‘putting the mass back in media’ is really kind of recognising: Okay, you know, media as a form is majorly going through kind of a restructuring, you know, and we don’t necessarily even have a choice as creators or people who are, you know, controlling those pipes, they don’t have a choice. And you see it a lot where people are really trying to clamp down and control it and stop it and, you know, say: No, this is not the way that I intended this to be used. And then, you know, it’s kind of as I mentioned earlier, you know, by its’ very definition it’s meant to be copied, it’s meant to be manipulated, it’s meant to be enhanced. It’s ones and zeroes, it’s binary numbers. So I think that I was trying to kind of move towards that, but ironically the form of the book gave way to an open creative network, and I think that that’s a by-product of the times. You know, it was like: How can it be more practical? How can it be more social? How can it be more impactful within an industry where there is a major gap in terms of skill sets? You know, there is a gap between technology and entertainment, and then the WorkBook Project kind of steps in and says, you know: Just by sharing, pulling back the curtain on a traditionally closed industry we can find better ways to create business models. We can share what works and what doesn’t work. We don’t have to live in some shrouded secrecy, you know, about the process. Let’s just R&D this thing and get it over with. Not to say that... get it over with in the sense that: Let’s discover these new models. It’s not to say all of a sudden it’s a silver bullet and here’s the one model. It’s to say: Get it over with and just embrace the fact that it is going to be turbulent for quite some time. And the more readily we’re willing to fail, the more that we’ll gain, the more that the stories will improve. You know, ‘cause as a storyteller you’re always kind of putting yourself out there and there’s always risk of failure, you know. And I think media has had it very safe for a very long time, you know, without having to necessarily really change very much of their model. You know, they’ve been able to very much say: Okay, we move from this physical media to this physical media to this physical media. Now we’re going to get you to go out and buy this again and again and again. And, you know, we can see very hard-line tangible line items that we, you know, we know we’re going to get the revenue from this. And now, you know, it’s shifted. You know, people don’t collect the same way that they did and now things are able to live on the cloud. And now people are like: Why do I have to... Why can I only listen to that at home? Why can’t I listen to that in my car? Why can’t I share that with somebody else? You know, so, it’s exciting I think in a lot of ways. I’m very excited about the future because I tend to like disruptive times, you know, ‘cause innovation comes out of those times, and it’s a perfect storm right now. You know, the market conditions, advancements in technology and, you know, kind of media consumption in general are kind of really making people sit up and say: Okay, well, where are the new business models in this? And what can we do to really kind of move forward? And most importantly sustain, you know, because I think it’s become really... that’s become a major question.
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Sears: Planning for the end of oil
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80%718 wyświetleńIt maybe comforting to say: "Well, look, it's only 30 per cent of primary energy, whereas 25 years ago it was 50 per cent or something. The fact is that we use more of it today than we did 20 years ago. And assuming that the supply side Peak Oil theory isn't actually correct, we'll continue to use more and more and more, until we hit some other limit in terms of what we can actually produce. So we're... In that sense, we are very dependent on oil. And oil is an important aspect of primary energy, and that it is so useful. It's used primarily as a transportation fuel. Maybe 15 per cent of it goes into products. Plastics and other products. So most of it is actually used as a fuel. And as a fuel it is enormously convenient. It's very energy dense in terms of energy per volume and energy per unit weight. And so it's easy. You carry a little bit of it around, you carry a little bit of it with you, in you car or in your airplane, and you can go great distances. There are lots of things you can do in the car instead, we could burn natural gas, we could load up the car with batteries and battery technology gets better. For airplanes there aren't too many alternatives right now. And so we have to be thinking hard and planning for what actually does happen, not 10 or 20 years from now, but 30 or 50 years from now, to replace this incredibly useful and convenient source of energy as a fuel. So planning for the end of oil means innovating... It's not planning in a formal sense, but it means innovating and developing new ideas and new technologies, which 30 to 50 years from now could be the basis for radically different primary energy supply.
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Dunning: Conventional explanations
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80%1,022 wyświetleńConventional, simple-minded explanations for why certain computational trends are happening are not sufficient to explain some of the extraordinary aspects of the revolution that we're seeing right now. And that there are underlying, different reasons which explain this revolution quite well. And they provide predictive power for business units, for people, for technologists, that let them take better courses of action to exploit some of the effects of this revolution. Revolutions are inherently dangerous, always. Things will be broken down, people would be lined up against the wall, some people will start to commune for a little while and do well, and then hopefully out of that, something better will arise. It's like a phoenix. And in technology, revolutions are the rule. Every few years, somebody invents a way for some industry to have their cost structure cut by ten or two or something. And people who stay the same in those situations wind up dispossessed. It's unfortunate, it's unpleasant, but it will happen. This is what happens with change. And so, being able to see where revolution is leading, being able to see the well springs of where it came from, helps you not wind up against the wall. Which I think is important in some days.
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Zaretsky: Zebrafish experiment
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80%1,581 wyświetleńFirst I'll try to describe it. Solar Zebrafish is a very small portion of a very large grant, which is called ‘Towards Biosolar Cells’. But I consider these fish to be single solar cells. What we are doing is injecting isolated chloroplast into the embryos of zebrafish, and when they're born as larva we’re going to see if they can photosynthesise solar energy through the chloroplast, which comes from plants, and need less food or no food at all. There are a few other techniques we may use. We may have to add some genes from a sea slug that already keeps those organelles alive and actually lives off of sun energy, so it happens in nature already. But the real questions start to occur around whether or not this is a sustainable way of manufacturing new beings, how do we say, A, we have a vertebrate that's part plant. There's like ten horror films out here, Day of the Triffids, stuff like this that are already like that. Food of the Gods by H.G. Wells, he covered it already. But actually, as for plant-animal mixes, humans in particular are already part vegetable. According to George Bataille, when we stood upright the only thing keeping us from being vegetables is that we forgot to keep our heads up and stare at the sun until we went blind. And then we would be sunflowers. Van Gogh did it, but not everyone’s doing it. But maybe someday it would be nice for the human effect on ecology that people would be unable to produce. They would actually sit in a hammock all day, sunning themselves kind of green and vegging out, is what it’s called. I have some problems with this project, though. I actually don’t think that as we make genetically engineered plant-animal hybrids that photosynthesise and are vertebrates, that it would be good if they escaped en masse. But at the same time, I’m a fan of animal consciousness and I believe in their entitiness, and I think, do they have less worth because we wiggled on them, because we reengineered them? As I say, they may have as much right to drift, even with the poor effect on even human ecology, it’s hard to say. But I did come out with seventeen questions for different people, because I'm not sure about this one. I'm not sure if it’s just, how do they say, whitewashing the issue, or greenwashing the issue. For one thing, bioregional sustainability is not Luddite. It’s using ld technology that is called agriculture and it's based, like culture is based on agriculture. And I've worked as an organic farmer, and I know that, A, the food is better for you, B, it tastes better, and C, it is actually appreciating the cycles of life. Like you pee on the compost pile and you dig it back in. Farming is a gory act, though. It’s a strange thing to say. When you cut a lettuce, it bleeds down your arm. Actually plants like to eat blood and bone.
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Technology proactively adding value to bottom line
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80%816 wyświetleńThe biggest shift that happened in those past years is not the role of the CIO. CIO used to be and still are doing a great job at keeping the thing running, so uptime would be very important for them, and they assure that the production tools are there and available, and most companies have guys doing a great job at that. I think the demand now is more like, what can technology enable in terms of revenue. If we were to adopt that technology, are there limitations into our business that technology could solve and then suddenly we could do something completely different? And so I think the expectation is that technology should come and support and maybe proactively bring value to the enterprise, where it used to be a kind of like a call centre, where you would just make sure that everything was operating. Right now this is seen as like if you're really good and you do a great job, then you can bring new ideas and then you can create new revenue lines, for examples, or you could just extend way beyond what is available. If you are into the marketing department of a company and you're doing, I don't know, specific offerings to customers, you have to compute different things. If suddenly your CIO comes in and brings you way new ways to do that, way more capabilities to do that, that can translate into the bottom line and that is like a big shift.
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Spink: Information - cognitive change in meaning
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80%842 wyświetleńWe associate technology with information, but from an information behaviourist perspective, information is that what changes people's cognitive state. So information is not something that can be stored, that's data. Information is something that actually causes, that relates to cognitive change in people's understanding or meaning. You can't really have information without meaning. So I think that's much more of a psychological, behavioural view of information. While I think we tend to be dominated by the technology view. The hard sciences’ view of information which for humans is not very helpful. It's helpful for data communications people, but it's not very helpful for ordinary people. I think one of the problems is that we're not really helping ordinary people understand their day-to-day behaviours. That is one of the great things about psychology, that psychologists popularised terms, so people now talk about extraversion and intraversion, they talk about... Like if you ask someone to diagnose their own personality, they can probably do it, because they have that understanding that psychology has given them. Whereas information behaviour has not yet given people the tools to understand and describe their own behaviours. So I think this is a challenge we're only just starting to realize.
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Reeves: Democratization of media
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80%605 wyświetleńIn the end of Hearts of Darkness, the great documentary that Hickenlooper about the making of Apocalypse Now, there is a great scene where Francis Ford Coppola says something I think like, I am paraphrasing, but essentially that... I think he loved the idea of democratization of cinema, the digital technology that he is talking about now, where people can literally film things on their phones. It is a sort of reversion of that. He was saying that he was hoping and believing that the next Mozart might be a fat girl from the mid-West with a video camera. The idea of how suddenly you can put it into the hands of everyone: The ability to tell stories. The French New Wave was very much like that. It used to be that you had very bulky equipment, it was impossible to do anything outside of the studio system. And then with those 16 mm cameras, suddenly in France, film critics could suddenly stop just talking and being passionate about watching movies, they could start making movies, and start re-inventing cinema. And that, I think, has gone through a phase where it petered out to a degree, and now there is that opportunity again. It is funny because J.J. and I made these Super 8 films. But now if you look at what can be done on a laptop, what somebody can do with iMovie, with literally still cameras now, you can capture and you can tremendously high quality images, high definition images on very small cameras. Again, I was obsessed with Star Wars when I was a kid. And one time I found on the Internet that these kids had put together this lightsaber fight, that was so startlingly well done. As a kid, if I could have done that I would have been blown away. The possibility with the technology for what people can do is really astonishing. It potentially could be a revolution in terms of people being able to tell stories. The question is always going to be though in what way will those stories then be delivered. And I guess the other thing about the paradigm is how will people make money in that process. The big thing about YouTube and obviously with the music business, and iTunes kind of stepped in, and that might be a model, it seems to be working but what happened to the music business? It changed traumatically and some people would say in a terrible way, because people who had a very stable living in that world were suddenly completely lost, because the old way of doing things is gone, and that is not coming back. And to some degree that will probably happen in movies, and it will be a big question to see what the... there is also an environment now where... you have a generation op people growing up who, and this is the genie out of the bottle on this, just feel that content is something that is in the air, that they deserve, that they not necessarily want to pay for, and I do not know how you get that genie back in the bottle. They feel like 'Wait a minute I can download that song, or we can share these songs, they feel they are all part of community, a net community. They do not relate to going to the movies, consuming that content in the same way that I did when I was growing up. That is just different. So now the question will be, and that is why people have said things like 'well, we are going to have advertising actually in the programmes themselves'. They are all old ideas like product placement but what is the model that is going to work. The change that happened in the music business, I think is only starting to happen now in the television and movie business, it is going to be seismic, and I do not know what will happen. It is going to be very interesting to see what the new form is. People will always need storytelling, that is just the reality. But the question is in what form will you get it, and how it will be delivered to you, and how much will it cost to make and still be profitable. This big giant spectacle pictures, you understand that those can only be done under certain circumstances. And as long as an audience is interested in seeing them, those will still get made but what about other levels of entertainment? It used to be that dramas were the bread and butter of the studios and studios literally will not make a drama now. In fact most people will not make a drama. If you are going to make a drama, you are going to go out and you are going to make it digitally, you will have to make it for a smaller audience and for much less money. And that is the way things are now.
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Wangchuk: Introducing mass media in Bhutan
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80%705 wyświetleńI have done some pretty interesting things, like bringing FM radio into Bhutan and then followed by television in 1999. If I may explain the background as to why that happened, was that we had no choice, really. In the sense that the technology was getting more sophisticated, the satellite dish sizes were getting smaller and smaller and there was an issue that more and more people would smuggle in satellite dishes into the country to watch what is very un-Bhutanese: The 1998 World Cup. And so we had to take a decision to allow television into the country. Of course we didn't rush with the project, we waited for a very auspicious year, that was 1999 when the country was celebrating 25 years of coronation of the fourth king, it was the silver jubilee. So the project was announced during the silver jubilee year as a celebration. Of course how much of that is impacting the society, how much of the technology has impacted our social or cultural balance, that is still being discussed. I think it is too early to come to any conclusion as of now. Perhaps in ten, twenty years we could make some conclusions. But for now let me say that it was done mainly to counter the influx of a huge area of international channels coming via satellite.
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Florida: Multiple identities in a Mosaic-society
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80%782 wyświetleńWe have given rise to a society in which nationality is far less important. And I think people think of themselves as members of a global creative community. Let me tell you why. If you look at the mobility patterns of scientists, if you take the group that you might consider to be at the cutting edge of creativity, there's very little in the way of allegiance to a country or a place. They will go to the place they can do the best work. If you look at artistic creativity, I think we're moving to a much more global world.But at the same time for people outside the creative world, identity, nationality, religious identity, becomes their only connection. So if you can't participate in the creative economy all you have left are these other forms of identity. That said, I think that identity is really more complex than that. I think people are taking on multiple identities.What I say in ‘Flight of the Creative Class' is I think there's an organizing principle for the creative age around identity. And I think the Canadians have given that to us. It's called the mosaic society in which people can be a musician, a technologist, a Dutch or a Chinese or an Indian, and a Canadian. And all of those things can fit together in a mosaic and be valued instead of the contrasting American pattern, or Western pattern, the one that's being promulgated in Europe and particularly in France now. We have to assimilate people to be more French or we have to assimilate people to be more American.I think that the Canadian thing... I've interviewed a ton of immigrants. Immigrants who have participated in the mosaic society and had that principle work for them are much more happy and contented with their role, because they don't feel torn between a new identity and an old identity. I think identity is becoming much more multi-leveled and much more mosaic.Let me say one last thing: I think that all of these forces put a lot of pressure on the human being. I think one of the great, great, great challenges of the creative age, we've seen it in artistically creative people before, we've seen it in scientifically creative people, is psychological breakdown. And I think the great challenge of the creative age which we're only beginning to recognize is that all of these pressures of identity, of figuring out how you connect to the economy, how you adapt to technology, how you work in a global environment, when other institutions have broken down: family, relations, community, union, company, that the stress on the individual is enormous. I think this is the one indicator of a big issue to come... I think in Europe you're much ahead of us on this, work life balance, dealing with the stresses that affect the individual, making sure that creative people have the psychological support they need. That is a big issue to building an inclusive and sustainable creative society.
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Big empowerment moments for cultural creatives
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80%1,035 wyświetleńThere are certain marker events for the cultural creatives. What the planet first looked like from space is an icon. Right? Now at this moment we may think, “Oh, is that not just kind of boring,” but at the time it appeared it was utterly thrilling for the first time to say, “Oh, my God, there are no lines of national boundaries on the picture of the planet from space.” But what came later, were the satellite photos showing how much of the Amazon was being devastated. This is the lungs of the planet, and it is being destroyed, burned off at an fantastically fast rate. That is one.Another moment that is terribly important, is when Martin Luther King picked up from Gandhi the peaceful non-violent resistance to bad things that has become a standard now for non-violence in all the different movements, and often the news media say that a good protest is a non-violent, morally superior protest as opposed to the old kind of violent protest. We are looking at a watershed appearing where we are demanding a certain kind of morality in public life.Another watershed was when Rachel Carson published the book ‘Silent Spring' in 1962, which was essentially bringing forth the idea of environment. ‘Silent Spring' said, “If the bird and the bees and the frogs around the pond die, your children will die.” This was not trivial. Suddenly people who had been hearing about preserving pretty areas and keeping pollution out of the rivers in their backyards, got a very different idea. “My children are going to die, now this is serious, we have to do something about it.” So ‘Silent Spring' was a pivot point, when the environmental movement suddenly took off, in terms of influencing people. I am not talking about being politically succesful, but in terms of influencing people, the environmental movement is the most successful social movement in history. At this moment in time around the entire planet, from 70-90 percent of the people, even in illiterate peasant areas, believe there is an environment, that there is a planet which is in trouble because the environment is in trouble. It is just stunning. It does not matter what country you do the survey in, people know that there is such a thing as an environment and it is in trouble and something ought to be done about it. Now that shift in perception and world view is just fundamental. Have the politicians agreed? No. There is too much money coming in from big business to counter that, but the whole perception of the population has shifted and you can point the finger precisely to the moment when it started, with ‘Silent Spring'. And that got made into a TV series and all that.Interestingly, the same year as ‘Silent Spring', Betty Friedan published ‘The Feminine Mystique'. So the women's movement which had started with women's voting rights a century earlier and had gone to sleep then, started waking up again. The key thing about ‘The Feminine Mystique' is that this was the starting point for women saying that people need to be authentic, you need to show who you really are and you need to really bring forth women's concerns into the public. When I say cultural creatives are taking women's ideas and emotional concerns and bringing them out into public life for the very first time, that again started right there with ‘The Feminine Mystique'. So you can often point to very precise things.The Battle of Seattle, the World Trade Organization protest in Seattle in – what year was that? 2000 or 1999? – anyway, the Battle of Seattle was the first time that 20 kinds of movements came together and shared a protest, and they got the whole thing organized in a very short period of time for very little money, and it was very effective, they just shut down a power grab by multinational corporations who were trying to change the rules of the environment and of trade, and overrule governments in the name of corporate hegemony, and that was a fundamental shift. When the movements discovered that they liked each other, that they were not separate after all, that they all shared not only the same values, but when they worked together it was just fine, and at the same time they learned to use the internet to mobilize very rapidly very successfully. And that has been copied ever since, by Porto Alegre movements and so on. That is part of a fundamental shift, where you see technology moving and then the perception of “oh, we are all in this together.” They discovered fog has gone, mountain range is there. All these movements are one big thing. So that moment of discovery was partly the Battle of Seattle and partly the Porto Alegre people following through, saying, “Yes, a new world is possible.” When Porto Alegre people said “a new world is possible,” that was a moment of empowerment not around pushing away bad stuff only, but also where do we want to go? What do we want to create together? And that is a major shift.
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Cascio: Drivers that shape the emerging future
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80%749 wyświetleńWhat are the common drivers that really are helping us to shape the future that is emerging? And the three that really stand out for me are around participation, interconnection and leapfrogging. Now, participation and interconnection are kind of Web 2.0, Tech 2.0 buzzwords in some ways, but what I mean by them... Participation is collaboration and a capacity to share ideas and share work. Interconnection is a more technologically focused driver in that it refers to the capacity, or the bandwidth, the media through which we can engage in this kind of sharing, the connections and the relationships between different communities and different people. Then leapfrogging. Leapfrogging is something of an outlier, because it comes not from the world of tech, but actually from the world of political science. Back in, I think it was 1973, a political economist named Alexander Gerschenkron wrote a piece called 'Economic Backwardness in Historical Perspective', essentially arguing that states, countries that have fallen behind in some way economically and technologically, under certain conditions can adopt cutting-edge, or more recent models of technology, recent models of economic development, and adopt them more quickly and more fully than their ostensibly more advanced competitors, in that sense leapfrogging over what have become middling, almost too well established technologies and economic practices. The example that a lot of people think about today is the widespread and rapid adoption of wireless mobile phones, of wireless mobile technologies, in developing nations like India, developing regions like Central and Southern Africa. Rather than investing money into a landline infrastructure, they've just leapt over that and have been investing money into the development of this wireless infrastructure, to a point where the penetration of wireless technology, wireless phones, is greater in some of these developing nations than in some ostensibly more developed nations. So with the leapfrogging driver, what that's talking about is creative disruption, not in the Schumpeter creative destruction sense, but in creating the innovation providing a way to break the linear pathways, to jump to a new model of behavior. So this intersection of the participation, interconnection and leapfrogging, to me seems to be a useful lens for understanding the kinds of futures that are emerging, whether we are talking about environment, politics, technology, whatever. How do these three balance out? You're never going to have a future that is just one of those, but you may end up having different futures, in different regions, different countries, biased towards one more so than the other. And then, what does that mean? What's the competition that emerges if you have one place that's really focused on leapfrog innovation, while another is taking advantage of technologies of participation?
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In commodity markets demand peaks before supply
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80%589 wyświetleńIf you look at commodity markets over hundreds and hundreds of years, it's normally demand that's peaked before supply has. I mean Zaki Yamani, who is the former Saudi Oil Minister, when the oil price collapsed in 86', said that 'The Stone Age didn't end because there were no more stones'. I could say that the Coal Age didn't end because there were no more coals, Iron Age didn't end because there were no more iron. Iron is still there, technology took over. And the Oil Age, I think, one day will end effectively. Not because of no more oil, it's because the price of oil will go up high enough to attract alternative energy sources, and to attract innovation. That's what will do it. So, I have a feeling, that demand will peak before supply does in the oil market.
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Six degrees of separation applies everywhere
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67%997 wyświetleńOne of the big surprises of the last five years of network research was that use is by no means limited to the society. But it's common in those networks. And it's common in the world wide web. My group actually looked at how far are webpages from each other. That is if you start from a certain webpage and you have a target webpage, how many clicks you have to do in order to get there on the shortest path. And the answer seems to be around 19. 19 may appear to be much longer than six, but you have to think about that you're talking about six billion webpages. And we claim that between any two webpages there is a link of about 19 degrees. Of course some of them are much shorter, and some of them a bit longer, but that is the average. But it's present in the cell as well. So you know, our body is made of cells, within every cell there is a very intricate chemical network, which tells us how the genes and the molecules interact with each other. Because genes only interact with specific genes, and molecules only interact with specific molecules. If you put all these interactions together, you get a very complicated network that is really the heart of life. And what you see is that in that network also any two molecules can be connected by a short path, or three or four. It's the same too on the internet. If you take any two computers on the internet, you would find a chain of wires that would connect them by four or five, six, seven, eight, nine, ten. It's not entirely clear what the number is. That many intermediate computers. So just about anywhere you look in society, technology, nature, where networks emerge, the small world phenomena is there and it's prevalent.
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notions of learning from notion of schooling
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81%858 wyświetleńWe need to decouple notions of learning from notions of schooling. Take math in school which is a very small part of the activity of professional mathematicians. It just came about because of the prevalence of pencil and paper. Now we have the dynamic medium of computers and we can do so much more, like modeling. Even thinking about how to organize images and sounds is going to encourage people to think in different ways about how they can express themselves. With new technology people are not just as receivers, but makers of their own knowledge.
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Riding Cosmic Force Into the Future
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80%669 wyświetleńWhile I would define technology as anything that a mind makes, the most recent kind of example of technologies - that's how we tend to think of technologies, as the most recent stuff - in fact has its roots way back in time. And it's really an extension of the same kind of forces that make galaxies and stars, planets, life and everything that we've seen. So technology is really a kind of extension of all those systems. It's sort of like the seventh kingdom of life; it's the most recent example of a force in the universe that goes back to the Big Bang. That perspective gives us a place in the universe which says that we actually are on a long journey, from something that… from the Big Bang, and that we're going to go on into the future for a long time. And that our job is to sort of align ourselves and the technologies that we produce, with the general trajectory and currents of the past twelve billion years. So we're part of something bigger than ourselves. Technology is just not the gizmos in our pocket, it's not the latest thing on TV. It's actually a universal, cosmic force that we're riding on into the future.
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software amplifies human intelligence
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80%709 wyświetleńIn the quantum space there are some interesting parallels with what happened in the early computer developments back in the 1940s and the like. What you saw happening in both of those areas is that people would build specific machines for specific purposes. And that's why you saw the explosion of different kinds of machines and so many different companies back in that time frame, because people would build machines specifically for counting or whatever. But then people realized: "Wow, there is generalization here." The same thing is happening in the quantum space. We are seeing that applied to crypt-analysis problems, to problems that are in effect NP-complete, not to say that we are ever going to solve those, because theoretically we can't. We are going to apply lots of computational power and apply statistic means to it. So that's a different mode of computation. But as we start to understand how to actually manipulate these things, you see that community starting to replicate at the quantum level or at the light level, being able to build machines that look computationally very much like what ours are today. So I think that will address the hardware side of things, but on the software side of things, at least for the foreseeable future, the average developer will continue to build what I speak of as small scripts, algorithmic scripts, in the context of a sea of languages. Now, there are other ways to break that metaphor: your notion of systems learning from one another, or learning about themselves, the idea of some degree of autonomousness. And we're seeing that happen in those systems for which we reasonable well enough understand the principles, that we can then build enough intelligence in the lower level pieces to do so. To have that kind of general intelligence, I think we're still a ways off. Yet I will mention now that the notion of the Turing test is: can we have a device that replicates the sort of human experience? And there's a competition over here in that space, and they're getting better and better. We aren't quite there yet, we might be at a point where we can emulate someone of mediocre intelligence, like a vice-presidential candidate or something. We aren't quite there yet for the average human.
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Spink: Cultural factors in development
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80%794 wyświetleńIf we take it that everybody has an information behaviour instinct, in other words, that there's a genetic underlying basis to it, that all humans are born with that, the problem is that people in different environments in different cultures are going to have access to different tools and support. I mean, if you’re born into, say, a tribe in Papua New Guinea, you're not going to have the ability to use your information behaviours as much as a child, say, that grew up in New York, that has access to a lot more different information tools. So it's the difference in culture, probably, that allows people in more advanced technology cultures to have more opportunity to use their information behaviours. I mean, that's fundamental to a lot of people's livelihoods. Doctors, for example. You can’t have a very good doctor unless they're able to diagnose and use information. And we know that doctors now are being trained in what is called evidence-based practice, which is they need to collect information to understand and provide the basis for their diagnosis. So doctors have really good, well-developed information behaviours. Because otherwise they couldn’t really function as physicians.
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Ramaswamy: Emerging markets will leapfrog
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80%746 wyświetleńWe are at a point in time where you are starting to see some early signs, if you will, of the emergence of a very different process of value creation. There is also a lot of impedance to move toward this, especially in emerging markets, believe it or not, because in emerging markets there are millions of consumers who are actually becoming “consumers” for the first time, millions of individuals who are becoming “consumers”, and they do not see their “role” as just “consuming”, the word “consumer” comes from “consume” and the company is typically called a “producer”, they “produce”, so if the producer is going to have a different role, what is it? It is being a “co-creator”, the consumer is also a co-creator and these individuals who are coming into the “market” for the first time essentially have a very different view of how they want to interact with companies, because they have never interacted with the companies, that is very important to keep in mind. There are millions of people for example in India who have come into the market and have never interacted with companies. And the way they want to interact with companies, is how they would interact with people they trust - their friends, relatives, part of the family – so the way in which they want to interact is very different. And they do not know better, and therefore you are going to see the emerging markets, and if you look at India and China - and if you combine the purchase and pound (?) as markets it is enormous - the consumers there have a different view, they are also using technology very differently, so there are a lot of reasons why there is somehow an underlying movement in terms of moving toward experience co-creation.
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Anderson: From push to pull
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80%791 wyświetleńThe old model was that you had producers, and they pushed, they sort of made everything, and consumers took it; so one was active and the other one was passive. So, the new model is that you have both. We're all producers and consumers, and some of us are very consciously producing. I mean the blogs, the YouTube-videos, the music, etcetera. And some of us are sort of- we don't even think of ourselves as producers, but we do. The notion of, just reviews or rating things, or your click-tail trail through an e-retail site, has the effect of producing useful information that makes the entire market work better. So this one-way street where, especially we in the media, we would have, maybe a lecture. We would talk and you would listen. Now it's a conversation, which is to say: we can talk, but you can talk too, and if we don't listen to what you're saying, you're not gonna listen to what we're saying. So, obviously this starts off at easy things like comments and track-backs and all this kind of stuff- this recognition that the opinion of consumers matters. You can now measure the opinion that you have and you're obliged to respond to it. It has to be a two-way street. And then there's the other thing, the notion of giving people a forum to do the publication themselves. One of the most important phenomena of our time is what we call peer production. And the poster child of peer production is Wikipedia, the encyclopedia. This was really nothing more than a technology that catalized the creation of encyclopedia that was latent, that was out there. That knowledge was in people's heads already, it just wasn't assembled. And simply putting a powerful tool, like the Wiki-software that created Wikipedia, out there, and suggesting that people use what's already in their head and to share it - created what I believe is the greatest encyclopedia the world has ever seen. And it was done for free. So, the architecture of participation is simply the tools that allow participation, the respect of amateurs as well as professionals, and the recognition that it is a conversation and that no one person controls it.
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Hart: Crossroads of capitalism - target non-users
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80%460 wyświetleńI believe we're in a really unique point in human history. In many respects nothing like this has ever happened before on the planet Earth , that we have a very unique life form, namely human beings, who have the capacity to develop and use technology and multiply both the good as well as the negative impact associated with it. The population of human beings has absolutely exploded over the last 100 years at a pace that's never happened before as far as we could tell in the history of the planet. So, when I was born in the early 1950s, there were perhaps 2 billion people in the world. Now there's 6,5 billion. Somewhere around the time of the American revolution we reached 1 billion. And it took all of human history up to that point to get to 1 billion. So in one human life time, my own, we've seen our population grow from 2 to 6,5 billion. If I live to be a ripe old age, I could see 8 billion people on the planet. In one human life time. Plus multiply those people times the impact that they can have through technology, is unprecedented. Nothing like that's ever happened before.So the choices that we make about how we engage in development... The truth is, most that we consider to be capitalism and commerce, at least in a modern sense and quotes, has really included only roughly a billion of those 6,5 billion. If we were to imagine playing out the other 5,5 billion, not to mention getting out to 8 billion along similar lines, you can imagine the consequences.So we are truly at a crossroad in terms of figuring out first of all how do we include the entire human community of 6,5 billion in the capitalist dream, and how do we do so in a way that doesn't destroy the planet in the process. That's the challenge we face.