Alitalia Commercial

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"The care of the Giants" is one of the main themes of the new communication campaign that Alitalia is claiming, that you have to reach the goal is to represent in an ironic and funny, care and precision that Alitalia staff puts into practice, during the phases of control and maintenance of their vehicles.

Po Valley Studio, has developed a concept that can express its full potential in terms of humor and vivacity, but without forgetting that the issue in question is absolutely serious and should be treated in such a way that it can leave the viewer the opportunity to reflect the importance of maintenance carried out on a regular basis.

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