Yes, this is the same Karl Lagerfeld, who also directs the French brand. The spot also features music star Pharell Williams and fashion starlet Cara Delevingne. Geraldine Chaplin plays Coco Chanel. The film is based on a real story about Chanel, who visited a hotel in Austria in 1950s and was inspired by an elevator attendant. Williams plays the latter and Franz Joseph I, the Emperor of Austria, as well. Cara plays his wife Sisi. The main theme is about reincarnation. However, there is a lot of confusion and bad acting.