Sonic Campaign: News Sipster

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Sonic and advertising agency Goodby Silverstein & Partners have released this witty campaign recently.

The brand presents its Limeade – a soft drink, which is like any other drink, but with a twist. The creatives have made these cartoon characters, painted on people’s chins. Now that’s a really simple idea, that works wonders. These characters are called sipsters – they love to talk and sip this half water, half lemonade.

Watch the video and have a good laugh.